A Content Marketing Funnel Explained

A content marketing funnel can let potential customers learn more about your company, find solutions to their issues, and become confident in purchasing from you. Content is best suited for each stage of the funnel.

At the top of the funnel informational videos, infographics and checklists draw attention, generate leads, and keep readers interested. Templates and guides that are gated perform well in this stage.

Awareness

At this point, consumers are aware of the existence of your brand. They are also aware of the solutions you offer. This is where the content is created to educate and inform potential customers about the problems that your solution solves and also the differences from competitors.

To identify your content gaps at this point, think about the kinds of keywords that your customers use to search on the internet. Using keyword research, you will find out what terms your customers are searching for that suggest a need for your product or service. This information can be used to develop an editorial calendar and decide which content pieces will be targeted at those specific terms.

Producing content for this stage of the funnel will aid in building brand loyalty among consumers. The more people learn about your brand, the more trust they'll have in your capability to solve their issues. This results in greater conversion rates, whether it's newsletter signups, purchases or click-throughs to your website.

A well-planned content strategy can aid in closing the gap between conversion and purchase at this stage. If, for example, Content Marketing Funnel you find that most of your content is targeted at increasing awareness, but nothing influences customers to make a purchase decision, then you could increase the amount you spend on ads that target middle-funnel keyword phrases.

Social media is a different way to increase your bottom-of funnel conversion. Social media platforms such as Twitter and Facebook enable you to engage with your customers directly, giving you the opportunity to show your customer care. This could include anything from retweeting positive reviews to promoting special offers.

You can also make use of existing content to help buyers move through the funnel, such as blog posts or case studies. For example, if you write a blog post explaining how your product is superior than a competitor's and you want to post it on social media and invite readers to subscribe to your email list for more details. You can also encourage a conversion at this point by asking your audience to tag you in their social media posts after having used your product. This will encourage others to do the same and spread the word about your brand.

Inquiry

A good content strategy will include a variety of content types that draw customers in each stage of the funnel. Brand awareness campaigns, for instance, might include ad copy as well as blog posts and infographics addressing the most common issues and objections. This content can be further shared via social media or email to increase organic traffic.

As consumers progress through the decision-making process, they begin looking for specific features of the product that can help them make the purchase decision. This is a great time to make use of FAQ pages. Use keyword research tools like Ubersuggest or search popular hashtags for your industry to find questions your readers are asking. Develop answers to these questions, and then put them on your content funnel map.

During this stage it is essential to present an unambiguous proposition that shows how your product or services can solve their problems and make them more cash. This content should also highlight your brand's uniqueness compared to the competition.

This is a simple step to evaluate because the customer is making a purchase. Look at metrics like conversion rate, payment figures and click-through rates to see whether your efforts are achieving.

As they move into the advocacy stage and become loyal customers of your brand and are more likely to share your content because they feel strongly about it. This is an effective way to increase your audience. You'll need to develop content that is inspiring people to share it, rather than just focusing on engagement metrics. You might want to consider using a tool like Sprout Social to track the social shares that result from your content marketing efforts. This will give you a more accurate view of your impact.

Decision

At the decision stage consumers are seeking documents that support the purchase and explains how to utilize the product. At this point, they want to know that your solution solves their issue and will make their investment worthwhile. High-quality content is important at this stage, including product guides video, case studies, and customer success stories. Your customers should also be capable of asking questions and receive answers from your support team. It's a great way to impress your customers and to encourage them to by sharing their experiences.

You're hoping that at this stage the customer will turn into an advocate for your brand and will promote it to their colleagues and friends. To convert these advocates to enthusiastic customers, you'll have to provide them with valuable content that allows them to get the most from your product or service. This can be done by creating personalised newsletters, tutorial videos free trial offers, and loyalty programs.

It's time to focus on the retention of your audience after it has changed from leads to paying clients. The standard funnel for content marketing models tend to treat revenue as the end of the journey, however it is important to remember that consumers continue to interact with brands after they've purchased. This is why it's crucial to think of the funnel as a loop model, rather than an unchanging structure that ends with revenue.

The conventional content marketing funnels can be useful in planning your strategy however they do not consider the complexity of the buyer's journey. Reimagining the content marketing funnel as circular models will help you develop an overall strategy. You can create content that is engaging your audience and drives conversions by planning for each step of the journey. You can then use the information from these conversions to optimize your strategy and ensure that it's working. Are you interested in learning how this approach will benefit your company? Contact us today to request a complimentary content marketing guidebook!

Retention

A funnel for content marketing can be a valuable tool to help brands plan, execute and measure their strategy. It will also help them determine the areas where they are lacking in their approach. For example the case where a brand Content Marketing Funnel has a lot of content that is geared towards increasing awareness and generating interest, but only a few pieces aimed at the middle of the funnel, they should focus on creating content that is targeted at this stage.

Utilize tools such as Ahrefs which analyze the average time spent on a page and bounce rates of each piece to determine how specific your content is. The more high these numbers are, the more efficient your content is.

It's crucial to regularly update and keep relevant the content you write for the top of your funnel. This will keep your customers engaged in your brand, its products and services. This can be done by creating content that is focused on key words, addresses questions that your audience is likely to search for, and provides the most current information about your product or industry.

As your audience enters MOFU the audience will be looking for more information about your products or services as well as solutions to their problems. It's important to build trust by giving honest reviews and demonstrating your value.

In the final stage of your funnel for marketing content, your audience will decide whether they want to purchase. This is accomplished through gated content, which requires an email or another form registration to access. This content is designed to turn the engagement and awareness you've cultivated at the top of your funnel for content marketing into qualified leads for your sales team to follow up with.

While customer retention falls mainly into the hands of your support and sales teams, you can influence the customer's experience with your brand by creating content that delights them throughout the entire marketing funnel. This could include useful resources, behind-the-scenes information and special offers that only your target audience will be able to access. When you can foster loyalty with your audience they'll be able to serve as genuine advocates for your product and reduce the time it takes to sell your product.